Lead ROI

See which lead vendors are worth what you pay them

Upload the lead export from your CRM or dialer and enter what you paid each vendor. You get contact rate, close rate, cost per sale and premium per dollar for every vendor, plus a list of duplicate, bad-number and stale leads to send back for refunds.

Upload your leads

Contact %
leads you reached ÷ leads delivered
Close %
leads sold ÷ leads delivered
Cost per sale
your spend ÷ leads sold
Premium : cost
premium written ÷ your spend
Refund list
duplicates, invalid phones, stale leads

Upload a lead file

3 free scorecards left in this browser. No signup.

Next you match your columns and enter what you spent per vendor. Not sure what to export? Download a blank template.

What you get

A scorecard per vendor

Leads, spend, contact %, close %, cost per lead, cost per sale, and premium written per dollar spent, ranked by premium per dollar.

A refund list

Every lead that was delivered twice (by the same vendor or another), has a phone number that can't be a working US number, or was stale, with the reason, grouped by vendor as a CSV you can attach to a refund request.

Month-over-month trends

Subscribers upload each month's file and see each vendor's contact, close and cost per sale by month, with duplicates checked against earlier months too.

Price

Your first 3 scorecards are free. After that, $9/month; cancel anytime.